When we select our arguments, we must also choose the facts that we will use to support them. Most of the time, this work will be more...

Anyone who wants to convince must always be ready to face objections. But wouldn't it be better to anticipate them altogether? Indeed,...

Rhetoric is inherently dynamic. Any argument you present can be countered. his is especially true in conversations, where your...

Once you've made an exhaustive list of the arguments that support your position and selected the most rigorous and effective ones, you...

We can now distinguish between different types of arguments and evaluate their rigor and effectiveness. But the essential task lies...

Among the many arguments we could consider, two stand out: using incredulity (appealing to common sense) to build community and using...

“That's a good argument”. These are the words you love to hear. If your interlocutor says them, you're on the right track to convincing....

Rhetoric isn't just for professional communicators. As soon as you express yourself, there's rhetoric. Every day we have to convince, or...

Rhetoric is the art of convincing. But what does convincing mean exactly? Where is the boundary with other closely related notions such...

To understand the origin or rhetoric, and why rhetoric is still rarely taught, we need to go back to its origins, 2,500 years ago. This...

Rhetoric is everywhere. In political speeches, ads, business meetings, family dinners, job interviews, chats with friends, romantic...

When you start to work for yourself, when you start to build businesses, one of the things that takes a little bit to learn are these...