The Number 1 Mistake That Will Always Make You Fail to Convince (Even When You Are Right)
- laurabascou
- Jun 27, 2024
- 3 min read
Once you've made an exhaustive list of the arguments that support your position and selected the most rigorous and effective ones, you now need to decide which ones you're actually going to use.
And it's often at this stage that most people fail to convince. For a very simple reason: once they've selected the most rigorous arguments, they think they’re going to convince without taking into account the person they're trying to convince.
The rigorous-speakers paradox: right yet unconvincing
The most rigorous arguments in absolute terms are not necessarily the most effective for our audience.
For example, some arguments that require in-depth technical knowledge to be properly understood are totally inappropriate for neophytes. Conversely, as we saw last week, arguments based on incredulity or a single example can be very convincing.
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