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Appealing To Incredulity And Exemplifying: The 2 Most Effective Mechanisms For Convincing (Almost) Anyone


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Among the many arguments we could consider, two stand out: using incredulity (appealing to common sense) to build community and using examples to frame ideas.


They both rely on the undeniable power of evidence. It helps them connect with a wide audience, even if their thoroughness can be questioned. In other words: common sense and examples are usually effective, even if they aren't always precise.

Therefore, it's worth paying attention to them.


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