Creating Your Own Work

When you start to work for yourself, when you start to build businesses, one of the things that takes a little bit to learn are these 𝐭𝐰𝐨 important takeaways:

𝐎𝐧𝐞 is the offer that you create today is most likely not the end version of that offer. So just because you create an offer, just because you find something that works, it doesn't mean that you're done.

When we find something that works, we assume that's the final version and don't keep pushing it. That’s almost always a mistake. We left SO much opportunities doing that.

𝐒𝐞𝐜𝐨𝐧𝐝 is oftentimes the popular service today doesn't always stay the popular service forever. Things move in waves. Things change. Platforms change.

So the goal isn't really to create an offer or create a service that works today. The goal is to understand how to create offers and how to create services.

Regardless of how things change you know how to create the next one.

It's not really the work, it's about acquiring the skill of 𝐜𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐰𝐨𝐫𝐤 in the first place.