Rhetoric is everywhere.

In political speeches, ads, business meetings, family dinners, job interviews, chats with friends, romantic dates…

Not a day goes by without each of us having to defend an idea, a project or a product. Or to protect ourselves against possible trickery.

Whether we like it or not, rhetoric is power.

A power we can learn to master, both to produce speech content and to decode it.

Rhetoric is neither innate nor inexplicable. It relies on technique, obeys rules and requires tools. 

Rhetoric is a power too great not to be shared.

That’s why I’m granting you access to 10 exclusive articles where I share my insights on mastering rhetorical power.